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Our Mission - Assist Businesses in Building a Better Community

The Pleasant Grove Chamber of Commerce is dedicated to promoting economic progress, quality of life, commerce, and industry in the Pleasant Grove Community through principles of partnership, education, and networking.

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Area History 

On July 19, 1850, William H. Adams, John Mercer and Philo T. Farnsworth, Mormon pioneers sent by Brigham Young, arrived at the area now known as Pleasant Grove and staked out farms in what is now the southwest corner of the city. A small community was established September 13, 1850.

The original name of the city was Battle Creek. It was named for a battle which took place there in 1849 between Mormon settlers and a small band of Ute Indians. The settlers later decided they needed a more uplifting name and began calling their town Pleasant Grove after a grove of cottonwood trees located between Battle Creek and Grove Creek, near the current-day intersection of Locust Avenue and Battle Creek Drive. A monument with a plaque describing this battle is located at Kiwanis Park, at the mouth of Battle Creek Canyon.

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Strawberry Days

Pleasant Grove is home to a unique summer festival, Strawberry Days, the longest continuing community celebration in Utah to date.  The city hosts the annual festival, usually during the third week of June. A rodeo held in conjunction with this festival brings competitors and spectators from throughout the West. The festival includes parades, a carnival, pageants and other activities. Although no strawberries are currently grown commercially in the city, the festival takes its name from a time when strawberries were a major economic activity in the city. The first Strawberry Days celebration was held the second week of June, 1921.  It was organized by the Wasatch Club, the forerunner of the Chamber of Commerce.
Special Thanks to Ted York for background photography. 

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